Wednesday, 19 March 2008

Crystal Ball 2.0

Martin Wolf Wagner Photography

Advertising Age
asked 150 power bloggers about what to expect from digital advertising in 2008. Some of my favorites:

1. Branded content - more services, less messages (Tom Martin & Joe Pulizzi)

2. Local search - digital microbiology not digital astronomy. (Andy Wibbels)

3. Simple mobile apps - splitting the bill, pre-ordering coffee, knowing that song on a TV program (Marie Lena Tupot)

4. Sociosemantics - culture into data into culture (e.g. LastFM music recommendations) (Jay Moonah)

5. SEO - cheap and powerful. Getting search right is gonna be important (Joost de Valk & Martin Calle)

6. Online TV - Real-time video ad-matching + droves of people flocking to digital TV rooms (Paul Cheney)

7. Social media - Facebook (Mike Volpe)

I would add:

8. Location-aware stuff

9. Games

10. Behavioural targeting (for an interesting take on this see Mindset Media, who have developed a personality periodic table)

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