Sony seem to be operating a strategy of 'technology with character' especially with their laptops and MP3 players. This comes through in their digital efforts (by Dare). Things like the Walkman Project and the Malkovich Vaio site scream a more refined appreciation of music and creative approach to computing than your average punter. I suppose directing your efforts at early adopters and people who pride themselves on doing their own thing (people like.no.other you could say) is sensible when you are up against the ubiquity of the iPod because the exclusivity and creative associations of Sony will ensure later trickle down.
Anyway, Sony isn't what I wanted to talk about, it's just the premise of the Malkovich site, namely to continue on a script he started, that chimes with this other site I came across called Ficlets. Here, rather like those children's games, you get to continue on someone else's story (or indeed write a prequel to it). Narratives are stitched together by the many. In all likelihood this will create some horrible quilts but power of the Internet means that the occasional gem will appear. Anyway, I like.