Monday, 31 March 2008


(from chunyang @ Flickr)

How do you produce quality in new media and all the participation it offers without suffering the rubbish that is most user-generated content. One answer might be Blowtorch. It's co-create with high standards exclusively for 18-24 year olds. That is, audiences get a say in the creative output - the soundtrack, the editing, the cinematography etc. I can see this sort of thing being eminently attractive to certain people.

Set up by a satisfying mix of entertainment, technology and advertising pros, this gets me excited because it's progressive. Unlike the rest of Hollywood whose nerves about damaging their precious DVD sales have meant congealment, Blowtorch's new rules of participation and using all the different media pipes to engage is new and needed.

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