Monday, 17 March 2008

Stealing a gorilla

Ad agency WCRS didn't worry about ripping off Simons and Chabris (1999) (paper available here and original video here) when they made this:

(if the link goes down here is the campaign website)

After a bit of Internet detective work, it turns out the authors never gave permission (I found out from this great little blog where plagiarists are named and shamed,

Ok, it's for public safety and its making a point for a good cause, but apart from the obvious plagiarism, which is bad enough for a supposedly 'creative' agency, this smacks more of stupidity by failing to appreciate that the Internet is the world's most sophisticated plagiarism program. And their Gorilla suit wasn't as good. Tut.

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