Wednesday, 20 February 2008

For great ideas, keep secrets

(from Auntie P)

What is the best way of getting a group to solve complex problems? According to this study published in the Jan/Feb edition of Current Directions in Psychological Science, some members should be kept in the dark because if the whole group is flooded with good ideas people will settle for them instead of continuing searching for a potentially better idea. In other words, all the brains working on a problem get into single-file when they share information; when they come at the problem unaligned they are hunting the solution territory more effectively.

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