Seriously good work from RKCR Y&R (ergh, so many letters and, quick aside, who still has an entry page on their website?) and Passion Pictures for promotion of the Beeb's iPlayer. David Bainbridge, BBC head of marketing communications and audiences for future media and technology (his business card must comes as roll) said on BR: "It is also hoped that this creative device will not only celebrate what BBC iPlayer can deliver, but will also say something quite profound about the BBC's overall appetite for creative risk-taking and innovation." It does. (Although strictly speaking the innovation was out-sourced).