Wednesday, 6 August 2008

search for 'i am'

Been waiting for to get a pic of the new Orange print campaign, but everywhere I seem to be at the moment the damned ad sneaks off somewhere.


I might be wrong - I'm probably wrong - but, isn't this the first big campaign in the UK to jettison URLs in favour a search term?

In case it has passed you by, the ad suggests you

search for 'I am'

in the spot normally reserved for a URL.

[Aside: 'I am' has to be the shortest sentence in English?]

This is a great improvement for the interested. Much better than having to remember "".

Of course, the Japanese have been doing this sort of thing for a bit, probably because their mobile market is so much more mature than ours.

But there doesn't appear to have been any SEO. Instead Google, Yahoo et al. seem to have profited rather nicely from this campaign (any of the Fallon people currently dating people at the search engines?)

People search for everything, sometimes even if they have the site in their bookmarks. No one really types in a whole web address any more. It's good to see brands acknowledge this.

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